Website development, custom portals, CRM workflows, SEO support, automations and systems integration.
I build practical digital solutions that improve visibility, reduce manual work and help businesses manage leads, customers, products and internal processes more effectively.
About
8+ years of experience across website management, eCommerce, CRM tools, SEO, systems integration and automation. Currently studying BSc Computer Science through the University of London.
Hands-on with WordPress, WooCommerce, Shopify, custom portals, HubSpot, GoHighLevel, Make.com, Zapier, RB2B, Leadrox, Mailchimp, Supabase, SQL, Claude and ChatGPT — comfortable across both the technical and business side.
Featured work
Custom Portal / CRM / Reporting / Operations
Custom internal business portal built to centralise dealer accounts, sales activity, CRM-style workflows, inventory visibility, reporting, field check-ins, prospects and trade show leads.
Corporate Website / Healthcare
Managed and supported the company website, content updates, product information, maintenance, SEO support and digital platform improvements.
WordPress / WooCommerce / eCommerce
Supported website updates, product pages, eCommerce functionality, SEO improvements, technical fixes and content management for the UK store.
WordPress / WooCommerce / SEO
Managed website updates, product content, SEO structure, Google Search Console checks, metadata, internal linking and ongoing improvements.
WordPress / Product Website / SEO
Supported website management, product updates, content changes, SEO improvements, platform maintenance and digital brand visibility.
Lead Generation / Business Website
Built and managed a digital platform focused on lead generation, business visibility and online conversion.
Custom Microsite / Product Experience
Focused product microsite for cabinet beds, designed to support product discovery, dealer quote flow and a more direct customer journey.
eCommerce Website
Developed and managed the eCommerce website, including product pages, navigation, checkout flow, content, stock visibility and campaign support.
Case study
A custom internal portal built to centralise sales operations, dealer management, CRM-style workflows, field check-ins, trade show lead tracking, reporting and internal business processes.
Stack
I can connect lead generation tools like RB2B and Leadrox into GoHighLevel, HubSpot, Slack or other channels using Make.com or Zapier — and help set up CRM pipelines, tags, follow-up workflows, lead source tracking, website forms, automation flows and reporting dashboards.
Example workflow
This type of workflow helps businesses improve speed-to-lead, reduce missed opportunities and create better visibility over where leads are coming from.
Website visitor
RB2B / Leadrox identifies intent
Lead enters GoHighLevel or HubSpot
Tagged by source, service & location
Slack alert triggered
Follow-up task created
Email / SMS workflow starts
Reporting dashboard updates
What I help with
Build, manage and improve WordPress, WooCommerce, Shopify and custom websites.
Metadata, page structure, internal linking, content, technical health and Google Search Console visibility.
Internal portals, dashboards, CRM views and workflow systems for business operations.
GoHighLevel and HubSpot pipelines, tags, lead stages, forms, workflows and reporting.
Connect tools using Make.com, Zapier, APIs, Slack, CRM systems, lead gen tools and reporting.
Claude, ChatGPT and Claude Code for workflow planning, content, documentation and automation logic.
Dashboards and reporting views for leads, sales activity, campaigns, inventory and operations.
Product pages, checkout flow, stock visibility, campaign support and conversion improvements.